![]() ![]() That included a Douglas fir circular pergola structure with terracotta-colored sun shades, along with a hexagonal planter bench. ![]() That restaurant ambiance - including an all-new color scheme, furniture layout and lighting - will be aided by a beer garden outside for the warm-weather months and a new bar inside for year-round dining, Nolan said.Īccording to a recent press release, the renovations began late last summer with an update to the outdoor patio area. Local and differentĪs the name suggests, Hop Harvest & Vine will serve up a mix of attractions featuring a natural foods menu, craft beers (including more than a dozen from about a half-dozen Waukesha County brewers) and wine choices, within a unique ambiance. Trails were added in the wetlands area to give guests to option of a walk before and after dinner. Hop Harvest & Vine will also take advantage of its location near a conversation zone. "We think the changes that we are making will help it be less of a grocerant and more of a restaurant," Nolan said. "Why we felt we weren't as successful for dinners as we could be was because of that ambiance." While several factors were likely at play, store officials reasoned that one major reason was that, in the end, the café was essentially viewed as an eatery that's part of a grocery store. But we continued to see that crowds were lacking." Then we were only getting a few diners each night, so we decided we were only going to have one menu for lunch and dinner. "In fact, when we originally opened up the new store 4½ years ago, we had a full dinner menu in addition to our full lunch menu. "While our café has been successful enough, it has been mostly a lunch and weekend brunch crowd," Nolan said. "Just to step back in history, we built the store and Harvest Café as a kind of a refuge from the daily grind," Nolan said.Īccording to the market's website, the natural food store to Waukesha County intended from the start in 2005 to "offer local residents an opportunity to shop for healthy alternatives to conventional, mass-produced foods." The original Harvest Café extended that idea to a food-service format.īut, even after Good Harvest Market opened its new store and café in 2015, after moving around the bend from its original location further south on Meadow Lane, dinner-time crowds never caught on, he said. Better place to beĮssentially, it ties into the business' philosophy drawn from author and sociologist Ray Oldenburg's concept of the "third place," where people feel comfortable socializing outside of home and work, co-owner Joe Nolan explained. What is known is that Hop Harvest & Vine will be something more, with a taste of something different and local. Good Harvest Market, 2205 Silvernail Road, recently announced its intentions for the restaurant, though certain details are being withheld until closer to the planned opening sometime in January 2021. Not surprisingly, the business will also draw on area craft brewers for its restaurant as it has with locally sourced food suppliers for its grocery store. The natural and organic foods market on Waukesha's northern edge will heavily renovate and rebrand its 5-year-old Harvest Café, raising Hop Harvest & Vine in its place, complete with a full dinner service, an all-new menu and an executive chef making it all very palatable. WAUKESHA - Good Harvest Market wants to gather an even bigger crop of customers with its upcoming expanded eatery. ![]()
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